![]() ![]() ![]() This signalled the direction in which Vogue was destined to follow: no longer shying away from colour printing and the “two-page spread”, the magazine became a business. July 1932 saw American Vogue publish its first colour photography on the cover of the magazine. The covers’ artistic illustrations and the simple Vogue masthead banner continued throughout the introduction of international editions and it wasn’t until the 1930s until this changed. Vogue July 1922 In 1905 Condé Nast purchased Vogue, and, while maintaining its heritage of elitism, shifted its focus to solely women’s fashion – discarding its male readership. With an aim to celebrate the “ceremonial side of life,” Vogue’s inaugural issue was one that Turnure hoped would attract “the sage as well as debutante, men of affairs as well as the belle.” It was a publication enthralled with the glamour and artistry of the new New York upper class and published its issues with romantically illustrated covers, appealing to the sentimentality of only the richest, and most elite, society. Little is known about Turnure himself but we do know that ‘his’ Vogue had a focus which was rather removed from what we know Vogue as today. Vogue December 1892 The first issue of Vogue was published in the United States in 1892 by an Arthur Baldwin Turnure. If Vogue is, as it is claimed, such a masthead in international fashion, what does it have to say to its readers? Its celebrated covers provide a snapshot glance at a chronicling of both sartorial and societal shifts – covering culture at its finest, decade after decade. With such credentials, it is hard to ignore the magazine’s dominance. ![]() In its lifespan, Vogue has contributed over 400,000 pages of articles to a worldwide readership, claiming to reach 11 million readers in the US and 12.5 million internationally. This year marks the 125th anniversary of Vogue – arguably the world’s most famous and most influential fashion and society magazine. ![]()
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